{"id":4825,"date":"2023-03-23T18:13:31","date_gmt":"2023-03-23T21:13:31","guid":{"rendered":"https:\/\/equals.com.br\/?p=4825"},"modified":"2025-07-15T16:28:27","modified_gmt":"2025-07-15T19:28:27","slug":"estrategia-de-preco","status":"publish","type":"post","link":"https:\/\/equals.com.br\/es\/blog\/estrategia-de-preco\/","title":{"rendered":"(Portugu\u00eas do Brasil) Estrat\u00e9gia de pre\u00e7o: como definir o valor ideal de produtos e servi\u00e7os?"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-es\">Disculpa, pero esta entrada est\u00e1 disponible s\u00f3lo en <a href=\"https:\/\/equals.com.br\/pb\/wp-json\/wp\/v2\/posts\/4825\" class=\"qtranxs-available-language-link qtranxs-available-language-link-pb\" title=\"Portugu\u00eas do Brasil\">Portugu\u00eas do Brasil<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Disculpa, pero esta entrada est\u00e1 disponible s\u00f3lo en Portugu\u00eas do Brasil.<\/p>\n","protected":false},"author":42,"featured_media":4826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[329,331,330,328,332,326,327,334,333],"class_list":["post-4825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-como-calcular-custos-de-um-produto","tag-como-fazer-precificacao-de-produtos","tag-estrategia-de-precos","tag-precificacao-de-produtos","tag-precificacao-de-servicos","tag-precificar-produtos","tag-precificar-servicos","tag-tabela-de-precificacao-de-produtos","tag-tabela-de-precificacao-de-servicos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>(Portugu\u00eas do Brasil) Estrat\u00e9gia de pre\u00e7o: como definir o valor ideal de produtos e servi\u00e7os?<\/title>\n<meta name=\"description\" content=\"(Portugu\u00eas do Brasil) Uma estrat\u00e9gia de pre\u00e7o adequada \u00e9 essencial para as vendas de uma empresa. Descubra como definir o valor ideal de produtos e servi\u00e7os!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equals.com.br\/es\/blog\/estrategia-de-preco\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"(Portugu\u00eas do Brasil) Estrat\u00e9gia de pre\u00e7o: como definir o valor ideal de produtos e servi\u00e7os?\" \/>\n<meta property=\"og:description\" content=\"(Portugu\u00eas do Brasil) Uma estrat\u00e9gia de pre\u00e7o adequada \u00e9 essencial para as vendas de uma empresa. Descubra como definir o valor ideal de produtos e servi\u00e7os!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/equals.com.br\/es\/blog\/estrategia-de-preco\/\" \/>\n<meta property=\"og:site_name\" content=\"Equals\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-23T21:13:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-15T19:28:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/equals.com.br\/wp-content\/uploads\/2023\/03\/CAPA-BLOG-19.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/equals.com.br\\\/blog\\\/estrategia-de-preco\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/equals.com.br\\\/blog\\\/estrategia-de-preco\\\/\"},\"author\":{\"name\":\"Marketing\",\"@id\":\"https:\\\/\\\/equals.com.br\\\/#\\\/schema\\\/person\\\/424c9d6d19dd4bb0c945aafe01f43e50\"},\"headline\":\"(Portugu\u00eas do Brasil) Estrat\u00e9gia de pre\u00e7o: como definir o valor ideal de produtos e servi\u00e7os?\",\"datePublished\":\"2023-03-23T21:13:31+00:00\",\"dateModified\":\"2025-07-15T19:28:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/equals.com.br\\\/blog\\\/estrategia-de-preco\\\/\"},\"wordCount\":1278,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/equals.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/equals.com.br\\\/blog\\\/estrategia-de-preco\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/equals.com.br\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/CAPA-BLOG-19.png\",\"keywords\":[\"como calcular custos de um produto\",\"como fazer precifica\u00e7\u00e3o de produtos\",\"estrat\u00e9gia de pre\u00e7os\",\"precifica\u00e7\u00e3o de produtos\",\"precifica\u00e7\u00e3o de servi\u00e7os\",\"precificar produtos\",\"precificar servi\u00e7os\",\"tabela de precifica\u00e7\u00e3o de produtos\",\"tabela de precifica\u00e7\u00e3o de servi\u00e7os\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/equals.com.br\\\/blog\\\/estrategia-de-preco\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/equals.com.br\\\/es\\\/blog\\\/estrategia-de-preco\\\/\",\"url\":\"https:\\\/\\\/equals.com.br\\\/es\\\/blog\\\/estrategia-de-preco\\\/\",\"name\":\"(Portugu\u00eas do Brasil) Estrat\u00e9gia de pre\u00e7o: como definir o valor ideal de produtos e servi\u00e7os?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/equals.com.br\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/equals.com.br\\\/es\\\/blog\\\/estrategia-de-preco\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/equals.com.br\\\/blog\\\/estrategia-de-preco\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/equals.com.br\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/CAPA-BLOG-19.png\",\"datePublished\":\"2023-03-23T21:13:31+00:00\",\"dateModified\":\"2025-07-15T19:28:27+00:00\",\"description\":\"(Portugu\u00eas do Brasil) Uma estrat\u00e9gia de pre\u00e7o adequada \u00e9 essencial para as vendas de uma empresa. Descubra como definir o valor ideal de produtos e servi\u00e7os!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/equals.com.br\\\/es\\\/blog\\\/estrategia-de-preco\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[[\"https:\\\/\\\/equals.com.br\\\/es\\\/blog\\\/estrategia-de-preco\\\/\"]]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/equals.com.br\\\/es\\\/blog\\\/estrategia-de-preco\\\/#primaryimage\",\"url\":\"https:\\\/\\\/equals.com.br\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/CAPA-BLOG-19.png\",\"contentUrl\":\"https:\\\/\\\/equals.com.br\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/CAPA-BLOG-19.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/equals.com.br\\\/es\\\/blog\\\/estrategia-de-preco\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/equals.com.br\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estrat\u00e9gia de pre\u00e7o: como definir o valor ideal de produtos e servi\u00e7os?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/equals.com.br\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/equals.com.br\\\/es\\\/\",\"name\":\"Equals\",\"description\":\"Concilia\u00e7\u00e3o de vendas com cart\u00f5es de cr\u00e9dito\",\"publisher\":{\"@id\":\"https:\\\/\\\/equals.com.br\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/equals.com.br\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/equals.com.br\\\/es\\\/#organization\",\"name\":\"Equals\",\"url\":\"https:\\\/\\\/equals.com.br\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/equals.com.br\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/equals.com.br\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-favicon.png\",\"contentUrl\":\"https:\\\/\\\/equals.com.br\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Equals\"},\"image\":{\"@id\":\"https:\\\/\\\/equals.com.br\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/equals.com.br\\\/#\\\/schema\\\/person\\\/424c9d6d19dd4bb0c945aafe01f43e50\",\"name\":\"Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f3fdaefcd9468d475bb8fe5943f4230cfb68142a86b015efb9cb8c84ef4c84e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f3fdaefcd9468d475bb8fe5943f4230cfb68142a86b015efb9cb8c84ef4c84e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f3fdaefcd9468d475bb8fe5943f4230cfb68142a86b015efb9cb8c84ef4c84e?s=96&d=mm&r=g\",\"caption\":\"Marketing\"},\"url\":\"https:\\\/\\\/equals.com.br\\\/es\\\/blog\\\/author\\\/marketing\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"(Portugu\u00eas do Brasil) Estrat\u00e9gia de pre\u00e7o: como definir o valor ideal de produtos e servi\u00e7os?","description":"(Portugu\u00eas do Brasil) Uma estrat\u00e9gia de pre\u00e7o adequada \u00e9 essencial para as vendas de uma empresa. Descubra como definir o valor ideal de produtos e servi\u00e7os!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/equals.com.br\/es\/blog\/estrategia-de-preco\/","og_locale":"es_ES","og_type":"article","og_title":"(Portugu\u00eas do Brasil) Estrat\u00e9gia de pre\u00e7o: como definir o valor ideal de produtos e servi\u00e7os?","og_description":"(Portugu\u00eas do Brasil) Uma estrat\u00e9gia de pre\u00e7o adequada \u00e9 essencial para as vendas de uma empresa. Descubra como definir o valor ideal de produtos e servi\u00e7os!","og_url":"https:\/\/equals.com.br\/es\/blog\/estrategia-de-preco\/","og_site_name":"Equals","article_published_time":"2023-03-23T21:13:31+00:00","article_modified_time":"2025-07-15T19:28:27+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/equals.com.br\/wp-content\/uploads\/2023\/03\/CAPA-BLOG-19.png","type":"image\/png"}],"author":"Marketing","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Marketing","Tiempo de lectura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/equals.com.br\/blog\/estrategia-de-preco\/#article","isPartOf":{"@id":"https:\/\/equals.com.br\/blog\/estrategia-de-preco\/"},"author":{"name":"Marketing","@id":"https:\/\/equals.com.br\/#\/schema\/person\/424c9d6d19dd4bb0c945aafe01f43e50"},"headline":"(Portugu\u00eas do Brasil) Estrat\u00e9gia de pre\u00e7o: como definir o valor ideal de produtos e servi\u00e7os?","datePublished":"2023-03-23T21:13:31+00:00","dateModified":"2025-07-15T19:28:27+00:00","mainEntityOfPage":{"@id":"https:\/\/equals.com.br\/blog\/estrategia-de-preco\/"},"wordCount":1278,"commentCount":0,"publisher":{"@id":"https:\/\/equals.com.br\/#organization"},"image":{"@id":"https:\/\/equals.com.br\/blog\/estrategia-de-preco\/#primaryimage"},"thumbnailUrl":"https:\/\/equals.com.br\/wp-content\/uploads\/2023\/03\/CAPA-BLOG-19.png","keywords":["como calcular custos de um produto","como fazer precifica\u00e7\u00e3o de produtos","estrat\u00e9gia de pre\u00e7os","precifica\u00e7\u00e3o de produtos","precifica\u00e7\u00e3o de servi\u00e7os","precificar produtos","precificar servi\u00e7os","tabela de precifica\u00e7\u00e3o de produtos","tabela de precifica\u00e7\u00e3o de servi\u00e7os"],"articleSection":["Blog"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/equals.com.br\/blog\/estrategia-de-preco\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/equals.com.br\/es\/blog\/estrategia-de-preco\/","url":"https:\/\/equals.com.br\/es\/blog\/estrategia-de-preco\/","name":"(Portugu\u00eas do Brasil) Estrat\u00e9gia de pre\u00e7o: como definir o valor ideal de produtos e servi\u00e7os?","isPartOf":{"@id":"https:\/\/equals.com.br\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/equals.com.br\/es\/blog\/estrategia-de-preco\/#primaryimage"},"image":{"@id":"https:\/\/equals.com.br\/blog\/estrategia-de-preco\/#primaryimage"},"thumbnailUrl":"https:\/\/equals.com.br\/wp-content\/uploads\/2023\/03\/CAPA-BLOG-19.png","datePublished":"2023-03-23T21:13:31+00:00","dateModified":"2025-07-15T19:28:27+00:00","description":"(Portugu\u00eas do Brasil) Uma estrat\u00e9gia de pre\u00e7o adequada \u00e9 essencial para as vendas de uma empresa. Descubra como definir o valor ideal de produtos e servi\u00e7os!","breadcrumb":{"@id":"https:\/\/equals.com.br\/es\/blog\/estrategia-de-preco\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":[["https:\/\/equals.com.br\/es\/blog\/estrategia-de-preco\/"]]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/equals.com.br\/es\/blog\/estrategia-de-preco\/#primaryimage","url":"https:\/\/equals.com.br\/wp-content\/uploads\/2023\/03\/CAPA-BLOG-19.png","contentUrl":"https:\/\/equals.com.br\/wp-content\/uploads\/2023\/03\/CAPA-BLOG-19.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/equals.com.br\/es\/blog\/estrategia-de-preco\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/equals.com.br\/es\/"},{"@type":"ListItem","position":2,"name":"Estrat\u00e9gia de pre\u00e7o: como definir o valor ideal de produtos e servi\u00e7os?"}]},{"@type":"WebSite","@id":"https:\/\/equals.com.br\/es\/#website","url":"https:\/\/equals.com.br\/es\/","name":"Equals","description":"Concilia\u00e7\u00e3o de vendas com cart\u00f5es de cr\u00e9dito","publisher":{"@id":"https:\/\/equals.com.br\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/equals.com.br\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/equals.com.br\/es\/#organization","name":"Equals","url":"https:\/\/equals.com.br\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/equals.com.br\/es\/#\/schema\/logo\/image\/","url":"https:\/\/equals.com.br\/wp-content\/uploads\/2025\/03\/cropped-favicon.png","contentUrl":"https:\/\/equals.com.br\/wp-content\/uploads\/2025\/03\/cropped-favicon.png","width":512,"height":512,"caption":"Equals"},"image":{"@id":"https:\/\/equals.com.br\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/equals.com.br\/#\/schema\/person\/424c9d6d19dd4bb0c945aafe01f43e50","name":"Marketing","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/0f3fdaefcd9468d475bb8fe5943f4230cfb68142a86b015efb9cb8c84ef4c84e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0f3fdaefcd9468d475bb8fe5943f4230cfb68142a86b015efb9cb8c84ef4c84e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f3fdaefcd9468d475bb8fe5943f4230cfb68142a86b015efb9cb8c84ef4c84e?s=96&d=mm&r=g","caption":"Marketing"},"url":"https:\/\/equals.com.br\/es\/blog\/author\/marketing\/"}]}},"_links":{"self":[{"href":"https:\/\/equals.com.br\/es\/wp-json\/wp\/v2\/posts\/4825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equals.com.br\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/equals.com.br\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/equals.com.br\/es\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/equals.com.br\/es\/wp-json\/wp\/v2\/comments?post=4825"}],"version-history":[{"count":1,"href":"https:\/\/equals.com.br\/es\/wp-json\/wp\/v2\/posts\/4825\/revisions"}],"predecessor-version":[{"id":4827,"href":"https:\/\/equals.com.br\/es\/wp-json\/wp\/v2\/posts\/4825\/revisions\/4827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/equals.com.br\/es\/wp-json\/wp\/v2\/media\/4826"}],"wp:attachment":[{"href":"https:\/\/equals.com.br\/es\/wp-json\/wp\/v2\/media?parent=4825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/equals.com.br\/es\/wp-json\/wp\/v2\/categories?post=4825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/equals.com.br\/es\/wp-json\/wp\/v2\/tags?post=4825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}