{"id":2197,"date":"2020-06-23T15:50:02","date_gmt":"2020-06-23T18:50:02","guid":{"rendered":"https:\/\/www.equals.com.br\/?p=2197"},"modified":"2025-07-16T11:32:32","modified_gmt":"2025-07-16T14:32:32","slug":"futuro-gestao-financeira-covid19","status":"publish","type":"post","link":"https:\/\/equals.com.br\/es\/blog\/futuro-gestao-financeira-covid19\/","title":{"rendered":"[eBook] O futuro da gest\u00e3o financeira p\u00f3s-covid19"},"content":{"rendered":"

A vida em sociedade vem mudando desde 11 de mar\u00e7o de 2020, quando uma pandemia foi declarada pela OMS (Organiza\u00e7\u00e3o Mundial da Sa\u00fade). Estamos falando do chamado novo coronav\u00edrus; cujos efeitos da covid-19 foram capazes de impor isolamento e distanciamento social a pa\u00edses ao redor do globo. O plano a ser seguido por pessoas e empresas \u00e9 o mesmo: sobreviver<\/a>.<\/p>\n

Apesar de o t\u00edtulo sugerir uma previs\u00e3o sobre o<\/span>\u00a0futuro<\/span>\u00a0que est\u00e1 por vir num mundo p\u00f3s-<\/span>coronav\u00edrus<\/span>,\u00a0<\/span>a inten\u00e7\u00e3o n\u00e3o \u00e9\u00a0<\/span>essa.\u00a0<\/span>Com base no que sabemos hoje, q<\/span>ueremos<\/span>\u00a0abordar cen\u00e1rios\u00a0<\/span>para a gest\u00e3o financeira\u00a0<\/span>e<\/span>m<\/span>\u00a0um mundo que est\u00e1 desaprendendo a ser do jeito que sempre foi para aprender a ser de um\u00a0<\/span>modo<\/span>\u00a0que jamais imaginou em t\u00e3o pouco tempo.<\/span>\u00a0<\/span><\/p>\n

Se o trabalho remoto veio mesmo para ficar, ele vai facilitar ou dificultar a ado\u00e7\u00e3o da automa\u00e7\u00e3o financeira?\u00a0<\/span>Com a introdu\u00e7\u00e3o do open banking, teremos cada vez mais\u00a0<\/span>fintechs<\/span>\u00a0operando como bancos? Como a concilia\u00e7\u00e3o financeira tem se preparado para um cen\u00e1rio de ado\u00e7\u00e3o do PIX que poder\u00e1 resultar no fim do dinheiro f\u00edsico?\u00a0<\/span>A automa\u00e7\u00e3o da concilia\u00e7\u00e3o financeira no Brasil se encaminha para um cen\u00e1rio de aprendizado de m\u00e1quina<\/span>?<\/span><\/p>\n

Para responder a essas quest\u00f5es, nos baseamos em alguns reports e convidamos os fundadores da Equals, Marcelo Garcia e Fabr\u00edcio Costa, para que trouxessem reflex\u00f5es sobre como podemos desenhar o futuro da gest\u00e3o financeira junto com uma nova sociedade que est\u00e1 sendo (re)constru\u00edda agora. \u00c9 desse modo, afinal, que conseguiremos nos adaptar \u00e0s tend\u00eancias que j\u00e1 vinham sendo anunciadas; como tamb\u00e9m adotar transforma\u00e7\u00f5es radicais no modo de fazer neg\u00f3cios.<\/p>\n

\u00abO grande aprendizado\u00a0<\/span><\/span>que tive ao ter<\/span><\/span>\u00a0quebrado na \u00faltima crise foi de ter constru\u00eddo uma empresa que gere riqueza, e riqueza n\u00e3o est\u00e1 associada s\u00f3 ao lucro financeiro, ela est\u00e1 associada as pessoas, ela est\u00e1 associada a constru\u00e7\u00e3o de uma reputa\u00e7\u00e3o de um reconhecimento do mercado e tamb\u00e9m est\u00e1 associad<\/span><\/span>a<\/span><\/span>\u00a0ao problema que voc\u00ea resolve pra o teu cliente\u00bb.<\/span><\/span><\/em>\u00a0\u2013\u00a0<\/span><\/span><\/span><\/span>Fabr\u00edcio Costa<\/strong>, fundador da\u00a0<\/span><\/span>Equals<\/span><\/span>.<\/span><\/span>\u00a0<\/span><\/p><\/blockquote>\n

A\u00a0boa not\u00edcia \u00e9 que tudo vai passar e quando isso acontecer, nada ser\u00e1 como antes.\u00a0<\/strong><\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A vida em sociedade vem mudando desde 11 de mar\u00e7o de 2020, quando uma pandemia foi declarada pela OMS (Organiza\u00e7\u00e3o Mundial da Sa\u00fade). Estamos falando do chamado novo coronav\u00edrus; cujos efeitos da covid-19 foram capazes de impor isolamento e distanciamento social a pa\u00edses ao redor do globo. O plano a ser seguido por pessoas e […]<\/p>\n","protected":false},"author":42,"featured_media":2205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,2],"tags":[],"class_list":["post-2197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-gestao-financeira"],"yoast_head":"\n[eBook] O futuro da gest\u00e3o financeira p\u00f3s-covid19 | Equals<\/title>\n<meta name=\"description\" content=\"(Portugu\u00eas do Brasil) Cen\u00e1rios\u00a0para a gest\u00e3o financeira\u00a0num mundo que est\u00e1 desaprendendo a ser do jeito que sempre foi para aprender a ser de um\u00a0modo\u00a0que jamais imaginou.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equals.com.br\/blog\/futuro-gestao-financeira-covid19\/\" \/>\n<meta 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